Part D

SKILL SHARE: Cooking up a Copy!

Having had a taste for copy writing over my Young & Serious placement in both the Programming and Learning & Participation departments, I decided to share with my chefs-in-training the key ingredients for a not quite nutritious but delicious copy! Using sweets as sub-ins for ingredients, it got people more involved into cooking up a literary storm of a copy!

Ingredients: Ultimate Copy Carbonara

• 3 Lexical Free-RANGE Eggs
• 100g CURATED Pancetta
• 350g Italian – STYLE spaghetti
• 2 CONCISELY chopped cloves
• 100g PERSONAL preference of parmesan
• 50g FRESH unsalted butter

Method:

1. Turn up the professional heat to boil the water with clear font, suitable size and a bold underlined title.
   
   
2. Prepare information about the concert, venue, and timing by chopping the pancetta, grating the parmesan containing key personal biographical information. Mix both these together into short note form.
   
   
3. Beat the 3 eggs to create a rich concoction of lexical descriptors. Pepper with a variety of sentence starters.

• Add in some Style with Spaghetti, adding genre and topic specific vocabulary to the mix.

• Drop in the butter to make sure all information is relevant and recent so it directly relates to the concert’s position in the artists career trajectory and add in the pancetta.

• To fine tune your dish and add real flavor so people want to eat it, sprinkle in some concisely chopped cloves of garlic leaving a snappy and punchy taste with only the essential information.

• Once cooked, take off the heat and mix in the eggs, parmesan, and the drained al dente spaghetti. Taste test to check for any inconsistencies!

• Serve up to your head chef to get feedback on additional spices or improvements for your future culinary prowess.

Top tips :

• Only use organic, trusted and established sources for your ingredients and credit your providers where necessary!
• Allow yourself enough time to check over for presentation at the end before serving up!
• Remember to BE POSITIVE! Just because you may not like the dish, the important thing is that you make others want to try it!

This was followed by a quiz, picking out the core information from the unnecessary add ons and style. Learning the importance of being concise whilst still making it sound desirable to the potential concert goer.

On Reflection:

The feedback on my copy writing was noteworthy regarding the subjectivity of everyone’s personal style. In addition to this, I gained insight into the importance of striking the balance between making people want to come to see the concert by hinting at its greatness over simply telling people they should come. From a psychological perspective, making an independent decision to go to see something is more stimulating and driven that if someone simply tells you that you have to go.

Copies will always need to be written as concerts will always be put on and new artists continue to emerge. This skill has made me more aware of writing practise and the effect of language on persuading people and how to do it succinctly. In the future, I will focus on bringing in different sources for researching the artist and incorporating quotes if necessary. Alongside this, I believe that the combination of personal and artistic when they intertwine can create an interesting read for a potential attendee, but to be careful that the focus is on the music and concert contents.